That is right. In a move that looks like a shot at Twitter’s Vine, Instagram have announced an update to their app that will allow you to record and share 15 seconds of video through the popular, photo sharing app. As you might expect, there are filters that can be applied to your mini Oscar worthy creations.
If you are an anti-instagramer because you view the service simply as a place where people share pictures of their food, just think about how you can watch them make and eat it the meal too. Our recent interactions with the Instagram community in South Africa however, has us quite excited to see what creative shorts come out from this active community. Check out the video below for more.