Sony Announces New Models for PMA

Sony is exhibiting an array of innovative digital imaging products at the Photo Marketing Association (PMA) 2010 International Convention, including a concept model of the new compact α (alpha) DSLR camera system that employs anExmor™ APS HD CMOS sensor, which provides full AVCHD video capability.

New concept α products being shown include an ultra compact model with interchangeable lenses, additions to the α family (including a successor to the α700), along with new TX5 and H55 Cyber-shot® cameras, new printers and other accessories.

α DSLR Camera

In addition to the current DSLR-A230, A330, A380, A500, A550, A850 and A900 digital SLR cameras, the following concept camera bodies and interchangeable lenses will be exhibited. Current interchange lenses, including Carl Zeiss® and G lens products will also be on display.

  • Concept model of an ultra-compact interchangeable lens digital camera system that packs the quality of a DSLR camera in an extraordinarily small body, along with interchangeable lenses
  • Mid-range concept camera for advanced users (a successor to the α700) as well as concept mainstream models
  • Prototype of a Super Telephoto Lens (500mm F4 G) with class-leading optical performance
  • Prototype of a Distagon T 24mm F2 ZA SSM, new Carl Zeiss wide angle lens for superior shots of landscapes and sweeping vistas

Cyber-shot Digital Still Cameras

In addition to its α line of DSLR cameras, Sony will also showcase its new Cyber-shot digital still cameras. These models include the recently announced TX5 certified waterproof camera and H55 high-zoom, compact camera.

The DIMA award-winning TX5, which can be used in depths up to 10 feet for up to one hour, is the world’s thinnest and smallest waterproof digital still camera with Optical SteadyShot™ image stabilization and touch-screen operation. Additionally, the 10.2 megapixel model is Sony’s first digital still camera with an “Exmor R” CMOS sensor that is also certified to be freeze-proof down to 14 degrees Fahrenheit, shockproof (up to about a 5-foot drop) and dust proof. The TX5 also offers outstanding low-light performance, high speed, Intelligent Sweep Panorama, 720p high definition video recording and in-camera Backlight Correction High Dynamic Range features.

The 14.1 MP H55 camera’s 10x optical zoom Sony G lens with 25mm (equivalent) wide angle is designed for shots from greater distances and of wider landscapes. Featuring 720p HD movie recording, the H55 model also offers Optical SteadyShot™ image stabilization to help reduce blur in photos without compromising image quality. It also adds OpticalSteadyShot™ with Active Mode, which lets you shoot smoother movie footage even if you are walking while shooting.

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Greg W - Admin

You may know me better as 'Admin', as I work more behind the scenes to keep PhotoComment running smoothly, so here is a short history of how I got here. I started working in a camera store right out of high school having never picked up a camera before. I spent a few years working there and then moved to wholesale and then made a big change and went into the cycling industry for a few years, however I could not stay away and made the move back into the photography industry and have been working with PhotoComment since March 2008. It has become a passion and a labor of love to bring the best photographic content to you.