Sony is exhibiting an array of innovative digital imaging products at the Photo Marketing Association (PMA) 2010 International Convention, including a concept model of the new compact α (alpha) DSLR camera system that employs anExmor™ APS HD CMOS sensor, which provides full AVCHD video capability.
New concept α products being shown include an ultra compact model with interchangeable lenses, additions to the α family (including a successor to the α700), along with new TX5 and H55 Cyber-shot® cameras, new printers and other accessories.
α DSLR Camera
In addition to the current DSLR-A230, A330, A380, A500, A550, A850 and A900 digital SLR cameras, the following concept camera bodies and interchangeable lenses will be exhibited. Current interchange lenses, including Carl Zeiss® and G lens products will also be on display.
- Concept model of an ultra-compact interchangeable lens digital camera system that packs the quality of a DSLR camera in an extraordinarily small body, along with interchangeable lenses
- Mid-range concept camera for advanced users (a successor to the α700) as well as concept mainstream models
- Prototype of a Super Telephoto Lens (500mm F4 G) with class-leading optical performance
- Prototype of a Distagon T 24mm F2 ZA SSM, new Carl Zeiss wide angle lens for superior shots of landscapes and sweeping vistas
Cyber-shot Digital Still Cameras
In addition to its α line of DSLR cameras, Sony will also showcase its new Cyber-shot digital still cameras. These models include the recently announced TX5 certified waterproof camera and H55 high-zoom, compact camera.
The DIMA award-winning TX5, which can be used in depths up to 10 feet for up to one hour, is the world’s thinnest and smallest waterproof digital still camera with Optical SteadyShot™ image stabilization and touch-screen operation. Additionally, the 10.2 megapixel model is Sony’s first digital still camera with an “Exmor R” CMOS sensor that is also certified to be freeze-proof down to 14 degrees Fahrenheit, shockproof (up to about a 5-foot drop) and dust proof. The TX5 also offers outstanding low-light performance, high speed, Intelligent Sweep Panorama, 720p high definition video recording and in-camera Backlight Correction High Dynamic Range features.
The 14.1 MP H55 camera’s 10x optical zoom Sony G lens with 25mm (equivalent) wide angle is designed for shots from greater distances and of wider landscapes. Featuring 720p HD movie recording, the H55 model also offers Optical SteadyShot™ image stabilization to help reduce blur in photos without compromising image quality. It also adds OpticalSteadyShot™ with Active Mode, which lets you shoot smoother movie footage even if you are walking while shooting.