Hasselblad Launches H4D Camera System

Hasselblad H4DBreakthrough True Focus technology and Phocus 2.0 bring new ease of use.

On September 25, during Hasselblad’s special event in Florida marking man’s first moonwalk in 1969 – which was captured with Hasselblad cameras – the company announced the H4D-60 camera system, with groundbreaking True Focus technology.

CEO Christian Poulsen and Product Manager Peter Stig described for the gathering of some 200 Hasselblad international executives, dealers, photographers, and press members how the H4D, built upon the H3D platform and bundled with the brand-new Phocus 2.0 imaging software, will transform photographers’ shooting experience.

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Hasselblad Marks NASA’s Apollo 11 Lunar Photo Shoot

Ever since their first journey into space on October 3,1962, as part of the U.S. Space Program, Hasselblad cameras have captured thousands of breathtaking images that have given us a clearer perspective of our world and its surroundings.

Forty years ago this week, on July 16, 1969, Hasselblad cameras joined NASA’s Apollo 11 crew for the first manned moon landing, capturing images that remain among the most recognizable ever recorded.

To paraphrase astronaut Neil Armstrong, who took the first lunar photos: “This ‘small step for man’ proved to be a giant leap for photography.”

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Hasselblad Debuts CFV-39 Digital Back

The new Hasselblad CFV-39 digital back, custom built to match the design and functionality of Hasselblad V cameras, turns every V camera into an easy-to-use digital workhorse. The 39-megapixel back, with a sensor twice the size of premier DSLRs, features two capture modes and a new digital lens correction technology for Carl Zeiss lenses, powered … Read moreHasselblad Debuts CFV-39 Digital Back