Action Sports Technology Drift HD720

A little while back we reviewed the Drift Innovation X170. In an action camera world dominated by Go-Pro the Drift had the advantage of a built in LCD screen and a remote control for taking snaps and pressing record that strapped to your wrist like a watch. (See the review here) Now Drift have announced a new, more compact Drift HD720 as a new entry level model. It offers 720p HD video and 5mp stills images. Full details in the press release when you click on “Continue Reading”.


Drift, the world’s most innovative action sports technology company is proud to announce the launch of the new Drift HD720, an entry level version of the feature rich Drift HD.


Drift’s signature features such as the integrated LCD screen, wireless remote control and 300-degree rotating lens continue to be ever present in the HD720. The camera records in high definition video shot in 720p @ 30 and 25 fps. The HD720 also has the capability to shoot 5MP still photos, and includes Drift’s proprietary mounting system, which utilises the universal ¼ inch thread allowing usage with all existing Drift mounts.


“We understand and value the investment it takes to purchase a point of view camera,” said Drift co-founder, Robin Parker. “We are excited to expand our line and offer something for everyone from those interested in breaking in to the point of view camera market to professional videographers and extreme action sports enthusiasts.”


Drift’s mission is to ensure that the unique product features found on our cameras and accessories, enhance the user experience by simplifying the process of capturing, editing & sharing key moments of their lives.  Whether you’re jamming down a hill in knee deep powder, riding a track on your mountain bike, surfing your local beach break or engaged in any other action sport, the Drift HD 720 has got you covered.


The Drift HD720 is now available through authorised Drift retailers worldwide and in South Africa for R2,250. For more information about Drift cameras in SA please visit or call 011 781 2700.


About Drift:

Drift is a wearable Point of View Camera product company offering consumers wide-angle recording capabilities to capture all their adventures and activities. Designed with smart real-life use features, it is highly recommended by the specialists in outdoor sports, motorsports, and snow sports. Drift captures the action from every individual’s point of view and offers easy ways to share and re-live the experience with friends and family. For more information about Drift Innovation, visit