Ready for the 2009 SONY PROFOTO Awards?

Profoto LogoEntries for the 2009 SONY PROFOTO AWARDS, presented by the Professional Photographers of Southern Africa (PPSA) and sponsored by Sony Alpha, officially open on 9 October 2009.

The 2009 SONY PROFOTO AWARDS will be a showcase of the best images of Southern Africa’s renowned and undiscovered professional photographers and photography students.

Both professional photographers practising in Southern Africa and photography students can enter images until 31 January 2010. The Southern African region includes South Africa, Botswana, Namibia, Lesotho, Swaziland, Zimbabwe and Mozambique. For the 2009 awards, the student competition has been expanded to include both full time students from accredited photographic institutions as well as part time photographic students.

From architecture to portraiture and fine art to photo-journalism, the SONY PROFOTO AWARDS is the benchmark of professional excellence that the PPSA aspire to achieve.

Sony is keen to recognise the incredible pool of photographic talent in the country, and so, in addition to awarding the cream of professionals and students, Sony has created the ALPHA AMATEUR AWARDS. These will recognise the best of South Africa’s amateur and hobbyist photographers, and reward them with exciting prizes. The inaugaural ALPHA AMATEUR AWARDS will run concurrently with the 2009 SONY PROFOTO AWARDS, and may be accessed through the SONY PROFOTO website.

All entries will be judged by a panel of unbiased experts, which will comprise photographers who have a vast knowledge of the various fields of photography; picture editors, graphic designers, gallery experts and also various luminaries within the photographic industry.

During the judging of the 2009 SONY PROFOTO AWARDS, the public will be invited to predict which image will be voted Image of the Year. The final judging will take place in March 2010 and the winners will be announced at a black tie awards ceremony in Johannesburg, in April 2010.

The 2008 SONY PROFOTO AWARDS were a tremendous success and international judges were most impressed with the creativity and photographic standard across all categories.

Following the awards ceremony, finalists’ images will be promoted in leading print publications, as well as on the internet, where members of the public will be able to view the work of Southern Africa’s photographic talent.

Photographers who would like to enter the 2009 SONY PROFOTO AWARDS can do so by visiting

About Sony Digital Still cameras

Sony first entered the photographic market in 1989 with the release of one of the world’s first digital cameras. Through the years Sony has continued to push the boundaries of excellence with each new addition to their range, including the marketleading Cyber-shot digital still cameras and the DSLR Sony Alpha cameras. It is with great pleasure that Sony looks forward to the growing success of the Profoto Awards by Sony Alpha in years to come. For more information on Sony’s products and services, please visit

About the PPSA

The PPSA is the representative body for professional photographers, managed and supported by voluntary members. It is the only national institute for professional photographers in Southern Africa. The PPSA promotes the interests and welfare of its members, and endeavours to improve their professional status. The PPSA represents the interest of the profession in general, by promoting high ethical standards and service to the corporate industry and general public. The PPSA promotes professional conduct by members by utilising prescribed business practice documents, and the PPSA strives to stimulate public awareness of the benefits of employing the services of professional photographers.

The PPSA acts as an accrediting body within the industry and maintains a national register of PPSA members, their category of expertise and contact details.